Thursday, February 7, 2013

logos!


It's crazy to think that I am at the point in my college career where I have to brand myself. This is it, this is where it all ends for my real career to begin. To be honest, I was slightly dreading starting this process of branding myself. It should be the most exciting thing. I have my own freedom in what to design for myself. The thing is, I had no idea where to begin. I started with previous students' work, then Lynda videos on branding yourself, then I moved onto Google. It wasn't enough. I had to find inspiration within myself and not look to others' work. Why? Because it's about branding ME not anyone else. Someone else might have a sick logo, but it pertains to them. It reflects THEIR work. It wouldn't work for me. So I sat with my graph paper and a pencil and thought of all things that related to my name and my interests. I came up with some crappy things and I came up with some pretty cool things- or at least I think they are- but overall I think I came up with some good starts. I am absolutely awful at drawing, so that was another reason why I was not ready to sketch anything. I realized maybe I could use that to my advantage. I may not be able to draw intricate work or designs, but there are so many things you can make by overlapping shapes and lines. That's what I went for and I hope I succeeded in some way.



Above you will see one of the designs I came up with. It was really hard to not use my initials at all, so I snuck a few in but I really liked how this one came out. I thought it would be cool to play on “AM” as in morning. So you can see the end of the “M” making a sun with the ray crossing the “A”. It is just a start, but I am proud of myself for coming up with twenty-four ideas with plenty more forming. Branding yourself is way harder than you think it is, but once I am done with this class I will be really proud of how far my brand has come.

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